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selanaerigelio

Financial Education Excellence

Building Financial Clarity Since 2019

We started with a simple belief: every dollar should have a purpose, and every person deserves to understand their money.

The Beginning

Back in 2019, we watched too many people struggle with budgets that never seemed to work. Traditional budgeting felt complicated and disconnected from real life. We knew there had to be a better way — something that actually made sense when you sat down with your bank statements and bills.

The Discovery

Zero-based budgeting changed everything for us. Instead of guessing where money went, we learned to give every dollar a job before spending it. What started as our own financial experiment became something we couldn't stop talking about with friends and family.

The Mission

Today, we help Canadians build the same financial confidence we found. No fancy jargon or impossible promises — just practical strategies that work with real incomes, real expenses, and real life situations that come up along the way.

Sarah Chen, Financial Education Specialist
Sarah Chen
Financial Education Specialist
Marcus Fitzgerald, Budget Strategy Consultant
Marcus Fitzgerald
Budget Strategy Consultant

Real People, Real Experience

We're not financial advisors selling investment products. We're educators who've been where you are — looking at bank accounts that don't make sense and wondering where all the money goes.

Our team combines years of hands-on budgeting experience with a genuine understanding of Canadian financial realities. We know what it's like to juggle mortgage payments, childcare costs, and unexpected car repairs while trying to save something for the future.

What Guides Our Work

Honesty First

We won't promise that budgeting is easy or that you'll never struggle with money again. Financial management takes practice, patience, and sometimes several attempts to find what works for your specific situation. We're here to support that realistic journey.

Practical Over Perfect

Beautiful spreadsheets don't matter if you don't use them. We focus on systems that actually fit into busy lives — methods you can maintain even when work gets crazy or life throws unexpected challenges your way.

Canadian Context

Tax implications, provincial differences, and the reality of Canadian living costs shape everything we teach. Our strategies account for RRSP contribution limits, provincial tax credits, and the unique financial landscape we all navigate here.